On May 06, 2008, Elissa Darnell and I gave a keynote address at the eMetrics Marketing Optimization Summit in San Francisco.
The abstract and the presentation are included below.
Abstract:
Each day, millions of people buy and sell millions of items on eBay. All of this is done primarily through the eBay web site which gets more than one Billion page views every day. Small improvements in the user experience can result in significant boost to key business metrics. Come and learn about the various methods, both qualitative and quantitative, used by eBay to continuously improve the customer's experience. Web analytics is just the start. Learn how eBay runs dozens of simultaneous tests, employs eye tracking studies and even follows customers home to see how they interact with eBay in ethnographic studies. The company that knows the value of everything bought and sold online also knows the value of incremental improvement and continuous optimization. You do not want to miss Elissa and Deepak revealing the inner workings of the World’s Online Marketplace.