Personalized, customized websites that adapt to each user’s profile can boost conversions. But adding those features and measuring impact is a complicated task.
Learn how a web personalization expert at eBay delivered more customization and better measurement to the site. Includes tips for choosing which pages to personalize, and getting internal support.
Learn how a web personalization expert at eBay delivered more customization and better measurement to the site. Includes tips for choosing which pages to personalize, and getting internal support.
More at Adding Website Personalization: 5 Tactics to Manage the Process